This video was posted on BMW's Social Media channels to introduce the audience to our upcoming cross country road trip to launch BMW's new X1 model. We drove from Seattle to NYC, stopping at 12 national parks along the way. Taking photos with Instagram and uploading them to BMW's Instagram and Facebook pages for people to "like." For each "like" earned, BMW donated $1 to the park the picture was taken in. $120,000 was raised ($10,000 per park) and the vehicle was one of the most successful launches in BMW history.