SOCIAL/PRINT

The BMW i8...BMW's first all electric sports car. In November of 2013 there were only 4 of these cars in the world.  What do you do when the client calls and says that we will have one of them in NYC for 1 day...tomorrow?!?!  Secure 2 high traffic pedestrian locations and stage a print shoot to promote the vehicle and generate buzz on social media by intrigued New Yorkers, that's what you do!  We obtained permits for 59th St & 5th Ave in front of Apple's flagship store and 23rd St & 5th Ave in front of the Flatiron building.  Here are some of the shots from both locations.