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  • THROUGH MY LENS
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craig shuster | Director, Digital Development

  • WORK
  • THROUGH MY LENS
  • ABOUT
  • EXPERIENCE
  • CONTACT

V8 Nutrition Competition

AGENCY: TAXI

CLIENT: V8

PRODUCTION COMPANY: Moxie Pictures

DIRECTOR: Rick LeMoine

OFFLINE: Origin

EDITOR: Matt Duncan

COLOR CORRECT: Nice Shoes

COLORIST: Lez Rudge

CLEAN UP: Nice Shoes

AUDIO: Mr. Bronx

REEBOK NHL Outdoor Games

Print & OOH

AGENCY: Taxi

CLIENT: REEBOK

PHOTOGRAPHER: Tim Tadder

RETOUCHING/POST: Tank UK

Print campaigns for Reebok for 2017 outdoor games: Winter Classic & Heritage Classic 

Vel-Rotel

TVC & Online Video

AGENCY: Taxi

CLIENT: Velveeta & Ro*Tel

PRODUCTION COMPANY: Honor Society

DIRECTOR: Simon Burril

OFFLINE: Cut & Run NY

EDITOR: Jon Grover

VFX: Smoke & Mirrors

COLOR CORRECT: Nice Shoes

COLORIST: Chris Ryan

AUDIO: Mr. Bronx

YAHOO Fantasy Football + Daily Fantasy

TVC & Online Videos

AGENCY: Yahoo Creative Department

CLIENT: Yahoo Fantasy Football & Daily Fantasy

PRODUCTION COMPANY: Hungry Man

DIRECTOR: Chris Woods

OFFLINE: Cut + Run LA

EDITOR: Graham Turner

FINISHING: Jogger LA

AUDIO: Lime LA

Produce a 1.5MM video campaign starring Damon Wayans Jr. for Yahoo's biggest product: Fantasy Football & brand new product: Daily Fantasy in 4 weeks from triple bid to ship date...no problem!!  

YAHOO NFL Live Stream

TV & In Cinema

AGENCY: Yahoo Creative Department

CLIENT: Yahoo Sports

FOOTAGE: NFL Films

OFFLINE & FINISHING: Beast SF

EDITOR: Blake Bogosian

AUDIO: Sirius Sound

Yahoo and the NFL partnered together to bring the world a live stream via the internet of an American Football game from London for the first time ever.  Here is a :90 promotional piece for in cinema and a :30 spot for TV which I produced to help push awareness and the tune in message.  Plus, it was a lot of fun to play with the beautiful NFL Films footage.

YAHOO Fantasy to Reality

In Cinema & Online Video

AGENCY: Yahoo Creative Department

CLIENT: Yahoo Sports

PRODUCTION COMPANY: Konec Films

DIRECTOR: Cody Stokes

EDITOR: Cody Stokes

For 2015's Fantasy Football we produced a 2 minute Branded Content piece featuring Hroniss Grasu; 2 time All American Center for the Oregon Ducks.  This is Hroniss' NFL Draft Day diary including the emotional moment of his selection by the Chicago Bears.

YAHOO Katie Couric - The Next Story

In Cinema & Online

AGENCY: Yahoo Creative Department

CLIENT: Yahoo News

PRODUCTION COMPANY: Konec Films

DIRECTOR: Cody Stokes

EDITOR: Cody Stokes

A revealing look into the eyes of how Yahoo's Global News Anchor; Katie Couric sees the world and finds the next story to tell.

YAHOO Mobile Symphony

TVC & Online Video

AGENCY: Yahoo Creative Department

CLIENT: Yahoo Mail

PRODUCTION COMPANY: Harpoon Pictures

DIRECTOR: Anthony Furlong

OFFLINE: Beast NY

EDITOR: Adam Schwartz

MUSIC: Yessian

What started out as a Symphony playing mobile devices as instruments featuring all of Yahoo's top products ended up focusing solely on the revised Yahoo Mail app.

YAHOO Aviate

Online Video

AGENCY: Yahoo Creative Department

CLIENT: Yahoo/Aviate 

PRODUCTION COMPANY: Mister Face

DIRECTOR: Brad Hasse

OFFLINE: Good Penny

EDITOR: John Marinas

BMW 4 Series TV

Broadcast TVC

AGENCY: Kirshenbaum Bond Senecal + Partners

CLIENT: BMW North America

PRODUCTION COMPANY: Skunk US

DIRECTOR: Brian Lee Hughes

OFFLINE: Final Cut

EDITOR: Patrick Coleman

COLOR CORRECT: Company 3

COLORIST: Tom Poole

CLEAN UP: Method Studios

AUDIO: Sound Lounge

Jay Z Gold

Online Video

AGENCY: Kirshenbaum Bond Senecal + Partners

CLIENT: Jay Z GOLD

PRODUCTION COMPANY: The Armoury

DIRECTOR: Kevin Osgood

EDITOR: Kevin Osgood

Jay Z GOLD is the first perfume launched by the media mogul.  To help promote this, we created this video that focuses on the actual perfumer who collaborated with Jay Z to get the exact hip hop scent that J wanted.

BMW 3 Series "Undefeated"

Broadcast TVC

AGENCY: Kirshenbaum Bond Senecal + Partners

CLIENT: BMW North America

OFFLINE: The Armoury

EDITOR: Dave Herman

COLOR CORRECT: Company 3

COLOR CORRECT ARTIST: Tom Poole

CLEAN UP & FINISHING: Method Studios

AUDIO: Sound Lounge

To celebrate the BMW 3 Series winning Car & Driver's 10 Best award for 20 years in a row, we created this moody anthem showcasing the sleek power of the 3 series.

BMW Restore The Outdoors

DIGITAL/SOCIAL

In the summer of 2012 BMW launched their brand new SAV, the X1.  In a first ever social experiment for BMW, they sent myself and an art director on a 3 week, cross country road trip. We drove 3 different trim models of the X1 from Seattle, WA to NYC; stopping in 12 National Parks along the way to photograph the car using the Instagram App.  We'd set a look, snap our photos, pick 1 hero shot, 8 supporting pics and upload them to BMW's official social media accounts.  BMW donated $1 per "like" via Instagram or Facebook to the national park that the photo was taken at.  In addition to the social outreach, we also had 6 Go Pro's on the cars at all times and shot on a 5D capturing cross country footage of our journey; this footage comprises the "wrap up" video.  This trip was awesome and is some of my work that I'm most proud of, plus we raised $120,000 for 12 US National Parks!

BMW i8 Print Shoot

SOCIAL/PRINT

The BMW i8...BMW's first all electric sports car. In November of 2013 there were only 4 of these cars in the world.  What do you do when the client calls and says that we will have one of them in NYC for 1 day...tomorrow?!?!  Secure 2 high traffic pedestrian locations and stage a print shoot to promote the vehicle and generate buzz on social media by intrigued New Yorkers, that's what you do!  We obtained permits for 59th St & 5th Ave in front of Apple's flagship store and 23rd St & 5th Ave in front of the Flatiron building.  Here are some of the shots from both locations.

BMW i3

Online Video

AGECNY: Kirshenbaum Bond Senecal + Partners

CLIENT: BMW North America

PRODUCTION COMPANY: Humble

DIRECTOR: Jerry Duggan

OFFLINE: Humble

COLOR CORRECT & CLEAN UP: Click 3x

AUDIO: Heard City

The first marketing communications featuring BMW's first all electric car; the i3.  We took the i3 to a track in Monticello, NY and put it through a rigorous test to prove that while it might be an EV, it's still the Ultimate Driving Machine.  Here's 3 videos from the series...

BMW Active E

DIGITAL/ANIMATION

CLIENT: BMW North America

ANIMATION: Valins & Co.

V8 Nutrition Competition

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V8 Powdered Drink

REEBOK NHL Outdoor Games

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Blackhawks Goalie_40x30.jpg

Vel-Rotel

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YAHOO Fantasy Football + Daily Fantasy

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Yahoo! Fantasy Football Commish

YAHOO NFL Live Stream

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YAHOO || NFL Live Stream 90

YAHOO Fantasy to Reality

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Yahoo Fantasy Football Hroniss Grasu

YAHOO Katie Couric - The Next Story

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YAHOO Katie Couric - The Next Story

YAHOO Mobile Symphony

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YAHOO Mobile Symphony

YAHOO Aviate

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YAHOO Aviate "Wow Bike"

BMW 4 Series TV

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BMW 4 Series Passenger

Jay Z Gold

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JayZ GOLD Perfumer Video

BMW 3 Series "Undefeated"

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BMW 3 Series Undefeated

BMW Restore The Outdoors

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RTO Intro.png

BMW i8 Print Shoot

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BMW i8 59th St 1

BMW i3

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BMW i3 Hot Lap

BMW Active E

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BMW ActiveE

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